Is DIY the right way to go?
1. First impressions last – The impression you make with the quality of your marketing material can have a big influence on whether your business or product is successful or not. So you need to get it right. Correcting a mistake can be very costly financially and commercially. A designer can enhance your brand.
2. A graphic designer knows how to design – You need to hire the right people for the job. A plumber to fix a leak or an electrician to mend faulty wiring. A designer knows what works.
3. A designer knows the software – Computers are the norm now with many supplied loaded with design software to create special photo effects. Anyone can be a graphic designer and create their own designs and print them out can’t they? No… DIY may be good for the home but in graphic design it sticks out like a sore thumb (see number 1). A designer knows the correct tools to create unique, professional looking artwork and supply it in the correct format for the printer to use.
4. Design Expertise – What goes into creating a poster, a brochure or a website. Not many people really know, it’s just there; pictures and text together. Graphic designers have the know how to put their ideas or the clients ideas into any format.
Overall a graphic designer can save you time and money while producing something that will commuicate your vision and bring the results you need.
If you are someone looking to hire a designer and have some questions or if any designers would like to add to the list, please feel free to add them in the comments form at the bottom of the page.
I think most designers know about design but they don’t know about marketing. You need to hire a good marketer (i.e. someone who knows your product and knows how to promote it in your industry) to work in collaboration with the designer to get the best result.
Hi Scott, I think you’re right to some extent, particulary when launching new products. Generally a good designer will have experience in different areas to know what works from a marketing point of view as well as design.
Also, the client will know about their industry too (hopefuly). But that’s not always the case and sometimes a marketer can over complicate things.